Wella

Balance your color

For over 130 years, Wella has been delivering innovative products to hairdressers. I was tasked with creating a social campaign to tease and launch their latest product, Color Fresh Masks.

Approach

The stories brought the new packaging to life and matched the personality of each colour. Working in 3D allowed us to disrupt the regular content across multiple channels and have been ranked in the top-performing content since 2012.