Pets at Home implemented new, more environmentally friendly and sustainable business practices. The brief was to help them update their colleagues on these new initiatives and their achievements. I designed a quarterly newspaper which lived in the shared staff areas to create discussion.
The paper was delivered in plastic-free, seeded paper packaging so each store could plant wild flowers in their area to boost the local ecology. The newspaper became a community forum for the 440 different stores and has developed a sustainable thinking movement in store and encouraged new responsible retail initiatives. The newspaper went on to win a Institute of Internal Communications award in design.