The North Face
Tomorrowland 2021 was forced to pause their usual mountain celebration and transform into a digital festival in partnership with The North Face. We were asked to create a digital experience to engage with the audience under these digital conditions.
I designed and developed a game where players could explore and compete in an online Tomorrowland to win exclusive gear. An amplified snowboarding race where points are scored by performing freestyle tricks as real-world athletes. Top-ranking players could defend their spot on the leaderboard to win weekly prizes, creating an online competition to stay king of the hill. The game reimagined brand icons to create a Tomorrowland experience integrated with The North Face products. The project included character, environment, and game design across Unity, CLO, and Cinema4D.