Brand Design & Retail Experience
VEGA* use the latest in fabric technology to bring you cruelty-free, sustainable products that have the minimal impact on our environment.
The visual identity for the brand had to appeal to both the conscious consumer while keeping rooted in fashion retail. I approached this with functional, stylish and, above all, sustainable identity design. Named after Vega, Earths future north star, the logo took the form of a star. The star in the logo is also used as an asterisk, a small reference mark to always show you what Vega products are made from.
As new products were launched under lockdown I developed the Vega online identity and retail experience for the new conditions. This rebrand included setting up a new online shop, a full suite social assets and augmented reality products customers could try at home.