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Amazon

Packed with personality

Getting people interested in a sustainable packaging evolution

While packaging changes aren’t the most exciting topic of conversation, the overarching goal is to change that perception. To get people interested in Amazon’s packaging evolution. 

To build that connection on the topic, I introduced characters that embody the philosophy—adorable mascots to explore all things packaging.

Less packaging, more smiles

This strategy allowed us to deliver more sustainable updates as the duo explored and brought life to the topics.

Delivering Smiles

Updating the existing chatbot and injecting some personality by introducing the characters as helpers.

cARty: Lets users bring the characters home by turnings the packaging smile into an AR marker on Instagram. 

Announcement posts tell everyone about the latest packaging innovations delivered by the duo interacting with the news.

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