United Nations Environment Programme
UNeasy Truths
Plastic pollution is one of the most severe threats to the ocean, but it is out of sight and mind.
We created a campaign designed to pollute social channels in unexpected places and drive people to the UN pledge site.
To reach a new audience, we collaborated with influential live streamers and created a disruptive takeover, polluting their streams and showing the pace of plastic entering the ocean.
2022 BIMA: SILVER in Not for profit and charity
2022 The Shorty Awards: FINALIST in Impact/Environment